‘Essential’ has taken on new meaning in 2020, describing professionals vital to the nation’s functionality during the COVID-19 pandemic. While the world shut down, creatives pushed on — using imagination to make the uncomfortable feel a little more comfortable. To show that creatives are essential workers, too.

Our studio created this new platform and apparel brand, Creatives Are Essential, to celebrate the sacrifice and dedication of creatives worldwide.

You can shop the collection here.